Pay Per Click Management Service

Pay per click ads are a great way to get hoards of highly relevant traffic to your website but like the name suggests it costs money for every single visitor. For example with Google pay per click (Adwords Management); you decide on a number of keywords, which are relevant to your industry and you bid on them. When people type these phrases into Google, for a certain amount of money you can make sure your advert shows up. You are only charged when someone actually clicks on your advert. That may sound simple and easy but if you are not prepared to work at it, making changes, split test and tweak everything you can lose your shirt on PPC. That’s why good pay per click companies are worth their weight in gold.

The reason many people favour PPC is because it can produce very good results quickly. You can literally have a campaign up and running within an hour. It’s not suitable for all markets though. If your market is selling a small item under £20 for example then paying for traffic and breaking even may be challenging, if however you are providing services at £1000 this is obviously much different as your conversion rate can be much lower and you will still have a high return on investment.

Unlike marketing off-line, using PPC is fully traceable. Information such as how many times your ad was shown (impressions), how many times it was clicked (Click Through Rate), what the person typed into Google, how many sales you made, what keywords the sales came from and much more are all available at just the click of a button. Having information like this is essential when it comes to split testing landing pages and adverts to maximize the ROI.

The cost of managing a PPC campaign depends largely on the number of keywords you want to target, put simply the larger the campaign, the larger the budget needs to be. Please contact us for a personalised quote; in the meantime if you would also like more information about our other services you can visit our Search Engine Optimisation Services page for more information and advice.